HVAC Knowledge and Experience
We know your industry and your business. Most advertising or marketing agencies work with all types of clients. We’ve worked in your industry from the manufacturer and distribution side, to running a HVAC company. Effective Media Solutions specializes in the HVAC, Plumbing, and Electrical contractor marketing. We work with owners just like you every day, so we understand what you go through. From no leads or business, to more than you can handle at one time! The HVAC industry is different from all others. You need an HVAC marketing company you can trust.
- Over 21 years experience in the HVAC Industry
- Specialize in the HVAC and the contracting field
- Work with HVAC business owners on a daily basis
We Speak Your Language
Having worked in the HVAC business for over 20 years, we have first hand knowledge other agencies don’t. We understand what your company is going through each day. We know what “Gross Profit Dollars per Man Day” means. We know service techs are a critical part of your business, and you can’t find qualified techs anywhere these days! You will not have to explain your industry to us.
A Partner in Your Business
Our HVAC marketing company is here to partner with your business to make it grow. The concept is simple, if your business grows so will ours! Effective Media Solutions is essentially part of your business. We are your marketing department.
Face to Face Meetings
Technology is a huge part of our business and yours these days, but we still like to do business the old fashion way. Phone calls on a regular basis, and face to face meetings when “your” schedule allows.
What gets measured gets done! We report back to our clients on a monthly basis. It’s critical to see how your marketing is performing, so adjustments can be made where necessary. How is your website performing? What is the Click Through Rate on PPC ads? Are your tv or radio commercials “on air” as promised in your contract? How many phone calls are you getting each month and from where? These are all reported back to our clients on a monthly basis.
No Long Term Contracts
We run into this quite often with new clients. The agency handling their marketing has them tied to an annual contract. The contractor is unhappy with their services, but the agency won’t release them from the contract.
Effective Media’s process is simple yet very detailed in how we serve our clients. Here’s how the process unfolds:
- Step 1: Discover Meetings to get to know you and understand your business
- Step 2: Find out what is unique about you – your “U.S.P” or Unique Selling Proposition
- Step 3: Develop and present a complete marketing plan for your company
- Step 4: Negotiate with traditional media – Radio, TV, Billboards, etc. to get you a much better buy on your behalf
- Step 5: Harness your “Online Presence”
- Create or Optimize your website
- PPC or Pay Per Click campaigns to drive leads fast
- Social Media to drive engagement with consumers
- Step 6: Measure and Report back to you on a monthly basis
What gets measured gets done! By measuring and tracking your marketing and advertising you can truly understand what is working and what it not. Then we adjust accordingly. To find out what a partnership with Effective Media Solutions can do for your business, just reach out!