Platforms to Effectively Use Your Co-Op Dollars

Carrier is your business partner for success! Let’s see how you can use your company’s co-op dollars to drive added revenue! Effective Media Solutions is a full-service HVAC Marketing Agency that works with contractors just like you. Our total focus is the heating and air conditioning industry. “We Speak HVAC!”

Our team works closely with Carrier Enterprise to help provide marketing solutions that will generate new leads and ultimately new business for you. We are here to help your company succeed by putting your HVAC business where it can be found by consumers in today’s market.

Let’s explore your marketing options!

Lead Generators

Search Ads

Pay-Per-Click (PPC) is a form of internet advertising that only charges you when your ad is clicked. Your ad can be seen 1000 times and you will only pay if someone decides to click on it! These are the ads you see at the top of the page on Google, Yahoo, or Bing. Other forms of paid search can be placed in your Facebook feed, at the beginning of a YouTube video, or even on the side of your local news website. Sounds like a great way to brand your HVAC business AND directly drive leads, doesn’t it?

Put yourself in the shoes of the average homeowner – you come home from work on a hot summer day and the air conditioning isn’t working. If you don’t have an existing relationship with a trustworthy HVAC company, what’s the fastest way to find someone? Pull out your smartphone and search for “air conditioning repair” on Google! With Search Advertising, you can guarantee a top ranking for keywords that are relevant to your company. By monitoring the search queries in your market, we develop a cutting edge list of keywords and constantly evolving demographics configuration that targets these consumers.

Search Ads

Pay-Per-Click (PPC) is a form of internet advertising that only charges you when your ad is clicked. Your ad can be seen 1000 times and you will only pay if someone decides to click on it! These are the ads you see at the top of the page on Google, Yahoo, or Bing. Other forms of paid search can be placed in your Facebook feed, at the beginning of a YouTube video, or even on the side of your local news website. Sounds like a great way to brand your HVAC business AND directly drive leads, doesn’t it?

Put yourself in the shoes of the average homeowner – you come home from work on a hot summer day and the air conditioning isn’t working. If you don’t have an existing relationship with a trustworthy HVAC company, what’s the fastest way to find someone? Pull out your smartphone and search for “air conditioning repair” on Google! With Search Advertising, you can guarantee a top ranking for keywords that are relevant to your company. By monitoring the search queries in your market, we develop a cutting edge list of keywords and constantly evolving demographics configuration that targets these consumers.

Display Ads

Beyond Search Advertising, which is based on keywords, Display Advertising is another form of Pay Per Click (PPC) that shows banner (image) ads on various websites. These can be on Facebook, Your Local News Website, YouTube, a Golf or Hunting Website—virtually anywhere! These Display Ads are a great tool for branding your HVAC company while potential customers are browsing the web. They must fit a certain criteria that ensures your target demographic will be the one seeing your ad and, of course, you only pay when they click it! These ads are great for branding and bringing in customers who are possibly not aware of your services or how to find you on a search engine. Remember, only 2% of the general population is in the market for your services at any given time. This is a very cost effective “branding” tool.

Display Ads

Beyond Search Advertising, which is based on keywords, Display Advertising is another form of Pay Per Click (PPC) that shows banner (image) ads on various websites. These can be on Facebook, Your Local News Website, YouTube, a Golf or Hunting Website—virtually anywhere! These Display Ads are a great tool for branding your HVAC company while potential customers are browsing the web. They must fit a certain criteria that ensures your target demographic will be the one seeing your ad and, of course, you only pay when they click it! These ads are great for branding and bringing in customers who are possibly not aware of your services or how to find you on a search engine. Remember, only 2% of the general population is in the market for your services at any given time. This is a very cost effective “branding” tool.

Radio

Radio today is still one of the best branding tools for HVAC businesses, but you must get your message across quickly to the consumer on radio. Frequency is key to radio advertising. Having worked in the radio industry, we understand what works and what does not. It’s all about getting the consumer’s attention quickly and delivering an easy to understand message.

Radio Spots—“From Concept to Creation”
• Script Writing
• Original Music for your company
• Producing
Media Buying and Placement for Radio
• Researching the right stations for your demographics
• Negotiation on your behalf
• Spot placement
• Schedule presented to you

Radio

Radio today is still one of the best branding tools for HVAC businesses, but you must get your message across quickly to the consumer on radio. Frequency is key to radio advertising. Having worked in the radio industry, we understand what works and what does not. It’s all about getting the consumer’s attention quickly and delivering an easy to understand message.

Radio Spots—“From Concept to Creation”
• Script Writing
• Original Music for your company
• Producing
Media Buying and Placement for Radio
• Researching the right stations for your demographics
• Negotiation on your behalf
• Spot placement
• Schedule presented to you

Billboards

Effective Media Solutions tries to strike the proper balance between traditional and digital advertising for its clients. Both play a key role in growing your brand. Traditional marketing is a great way to promote top of mind awareness for your company. This is critical for the heating and air conditioning business, because the majority of consumers are not in the market for your services. Statistics show, only about 2% of the population is ever in the market at any given time for your services.

A strategically placed billboard can be seen by thousands of eyes each day, driving key branding for your HVAC company. Today, you have options between static or paper billboards and digital boards. Artwork for traditional poster type billboards is created and actually hung by the billboard company. Digital boards are graphic files that are created by us and can be updated or changed more readily.

When consumers start to search online, the more they recognize your name the more likely they are going to call you over your competition and that’s really what this is all about, right?

Billboards

Effective Media Solutions tries to strike the proper balance between traditional and digital advertising for its clients. Both play a key role in growing your brand. Traditional marketing is a great way to promote top of mind awareness for your company. This is critical for the heating and air conditioning business, because the majority of consumers are not in the market for your services. Statistics show, only about 2% of the population is ever in the market at any given time for your services.

A strategically placed billboard can be seen by thousands of eyes each day, driving key branding for your HVAC company. Today, you have options between static or paper billboards and digital boards. Artwork for traditional poster type billboards is created and actually hung by the billboard company. Digital boards are graphic files that are created by us and can be updated or changed more readily.

When consumers start to search online, the more they recognize your name the more likely they are going to call you over your competition and that’s really what this is all about, right?

TV

TV commercials are a great branding tool for HVAC companies. It helps the consumer build a visual bond with you. Television is a great way to create ”Top of Mind Awareness” for your business. Remember your ideal customer isn’t thinking about you until their heating or air conditioning breaks. That’s where the visual branding from TV really works!

What Do We Handle?
• Creative Ideas and Concepts
• Script Writing
• Talent search
• Production
• Editing
• Media Negotiation, Buying, and Placement
Which, if you are scoring at home, we take care of everything. Our staff produces many HVAC spots each year, so we have an eye for it. We know what comes across on camera and what gets consumer’s attention.

Wouldn’t you love to see yourself on TV?

TV

TV commercials are a great branding tool for HVAC companies. It helps the consumer build a visual bond with you. Television is a great way to create ”Top of Mind Awareness” for your business. Remember your ideal customer isn’t thinking about you until their heating or air conditioning breaks. That’s where the visual branding from TV really works!

What Do We Handle?
• Creative Ideas and Concepts
• Script Writing
• Talent search
• Production
• Editing
• Media Negotiation, Buying, and Placement
Which, if you are scoring at home, we take care of everything. Our staff produces many HVAC spots each year, so we have an eye for it. We know what comes across on camera and what gets consumer’s attention.

Wouldn’t you love to see yourself on TV?

OTT

Over-the-top content (OTT) is a term used in broadcasting to refer to content providers that distribute streaming media as a standalone product. This is directed towards the “Cord Cutters.” These are the people that have moved away from traditional cable TV. From your standpoint, again, we would manage everything from scripts to media placement. The way we consume media is ever changing and Effective Media Solutions is at the forefront so you don’t have to be.

OTT is a growing platform. It can be purchased as a “stand alone”, or it can be used in conjunction with traditional TV advertising. Today, as business owners, we must go where the “eyeballs” are! In most cases, commercials on the OTT platform can not be skipped. What a great tool to promote your HVAC business!

OTT

Over-the-top content (OTT) is a term used in broadcasting to refer to content providers that distribute streaming media as a standalone product. This is directed towards the “Cord Cutters.” These are the people that have moved away from traditional cable TV. From your standpoint, again, we would manage everything from scripts to media placement. The way we consume media is ever changing and Effective Media Solutions is at the forefront so you don’t have to be.

OTT is a growing platform. It can be purchased as a “stand alone”, or it can be used in conjunction with traditional TV advertising. Today, as business owners, we must go where the “eyeballs” are! In most cases, commercials on the OTT platform can not be skipped. What a great tool to promote your HVAC business!

SEO

Search Engine Optimization (SEO) can be confusing and intimidating to business owners. Search engines are constantly updating the way they rank pages, and it takes a firm that stays on the cutting edge of SEO research to not only stay ahead of the curve but also stay ahead of the competition. Our SEO services provide a combination of knowledge of search engine best practices and innovation to deliver real results.

Local SEO
For most businesses, the only customers you want to attract are the ones in your local service area. For the crucial local economy that is the backbone of America, we’ve designed a custom strategy that brings local customers to you at an affordable price. Our Local SEO includes Google My Business optimization, directory listings, image geo-tagging, and much much more.
Keyword Planning
In order to drive leads to your website, you must include the proper keywords that “your” customer is searching for on Google. Effective Media Solutions does extensive keyword research when redesigning or designing a website.  We then incorporate these into relevant content about your business and services.  By adding the most common searched keywords on your website, ensures you will rank high in the organic search results.  This is where the payoff is in today’s digital society!  New leads turning into New Sales!
Online Reviews
Another huge piece to the search engine optimization puzzle today are online reviews. Consumers today typically do the majority of their research online before making a purchase decision on a new product or service. A BIG influencer on their purchase decision is the online review. Would be buyers like to see what other consumers think of your product or service. They feel the online review is an “unbiased” or “real world” account of what it is like to do business with your company. Google also puts a tremendous weight on reviews as a part of organic search results. Growing your reviews on your company’s Google Business Page and other social sites will enhance your organic rankings and grow your online presence. Effective Media Solution’s strategy is designed to promote and grow reviews for your HVAC business.

SEO

Search Engine Optimization (SEO) can be confusing and intimidating to business owners. Search engines are constantly updating the way they rank pages, and it takes a firm that stays on the cutting edge of SEO research to not only stay ahead of the curve but also stay ahead of the competition. Our SEO services provide a combination of knowledge of search engine best practices and innovation to deliver real results.

Local SEO
For most businesses, the only customers you want to attract are the ones in your local service area. For the crucial local economy that is the backbone of America, we’ve designed a custom strategy that brings local customers to you at an affordable price. Our Local SEO includes Google My Business optimization, directory listings, image geo-tagging, and much much more.
Keyword Planning
In order to drive leads to your website, you must include the proper keywords that “your” customer is searching for on Google. Effective Media Solutions does extensive keyword research when redesigning or designing a website.  We then incorporate these into relevant content about your business and services.  By adding the most common searched keywords on your website, ensures you will rank high in the organic search results.  This is where the payoff is in today’s digital society!  New leads turning into New Sales!
Online Reviews
Another huge piece to the search engine optimization puzzle today are online reviews. Consumers today typically do the majority of their research online before making a purchase decision on a new product or service. A BIG influencer on their purchase decision is the online review. Would be buyers like to see what other consumers think of your product or service. They feel the online review is an “unbiased” or “real world” account of what it is like to do business with your company. Google also puts a tremendous weight on reviews as a part of organic search results. Growing your reviews on your company’s Google Business Page and other social sites will enhance your organic rankings and grow your online presence. Effective Media Solution’s strategy is designed to promote and grow reviews for your HVAC business.

Our Partners