Internet Marketing Strategies
At Effective Media Solutions, we offer several avenues of internet marketing to help our clients receive the most leads from the online world. We suggest utilizing several, if not all, methods to help you create a successful online presence.
PPC advertising is one of the most commonly used methods to market your product or service online. These are the ads you see on the side of Google, in your Facebook feed, or even on your YouTube video. Pay-Per-Click advertising gives us endless possibilities with how we can advertise your company, and the best part is that you only pay for your ad when it's clicked. That's right - your ad can be shown 1,000 times and you only pay when someone actually clicks the ad and visits your website. Because of this, PPC is one of the most cost effective methods for reaching potential customers. But simply putting up the investment is only the first half - you can imagine the demand for businesses to always want the most creative ads in order to keep consumers clicking to your website. That's where Effective Media Solutions comes in. Our creative team specializes in coming up with new, exciting ways to make sure your ads are always enticing to customers. Whether you want to create a YouTube video advertisement promoting your new service or a banner on Facebook promoting your Spring Special, we've got the tools and imagination to make it happen. For more information on PPC, Click Here.
Content marketing, simply put, is the process of using articles and other content to bring potential clients to your website. This includes researching what your audience is interested in and publishing it to your websites. We then use calls-to-action to help convert them into paying customers. We do it all from the preliminary research of your market, developing blog entries, composing articles, developing graphics and videos to publishing the content online.
Social Media Marketing
The internet is continually evolving. This means that your marketing has to also evolve to include social media as a lead generator. We assist you in connecting with your online audience and fans daily and, in turn, lead them to your website. Many companies today seem to overlook the power that social media has to reach your target audience. Marketing through social media using page posts & pay-per-click ads is a cost-effective way to gain exposure for your business. It is also a great way to personally connect with your customers and let them know what's going on at your company. For more information on HVAC Social Media, Click Here.
What happens when customers get to your site? You make them repeat customers. Our email marketing services help to maintain the relationship you’ve developed with your current customers, offers them weekly or monthly emails that keep your brand in mind, and makes it easy for them to come back. We can create landing pages that easily capture emails. We also design marketing campaigns based on your industry and needs.
Everyone has a voice online, whether that is a good thing or bad thing is debatable. One bad customer review can be read by thousands of people, even if you have an overall good customer rating. A damaged name can be hard to fix online, that's why we help to develop a positive reputation for you.