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Traditional Advertising

branding-your-hvac-business

HVAC Branding

Branding your HVAC business begins with you.  It should be a direct reflection of who you are and what you stand for.  Branding your business is important to help establish your USP or Unique Selling Proposition.  Your customer will identify with your USP and want to do business with your company if done correctly.  Think about what the consumer wants from a residential heating and air company?

  • Trust
  • Value
  • Fixed Now

Keep your message simple and focused around these three core concepts.....Trust me consumers will connect with you over your competition.

HVAC-TV-Commercials

HVAC TV Commercials

TV commercials are a great branding tool for HVAC companies.  It helps the consumer build a visual bond with you.  Television is a great way to create"Top of Mind Awareness" for your business.  Remember your ideal customer isn't thinking about you until their heating or air conditioning breaks.  That's where the visual branding from TV really works!

What do we handle?

  • Creative Ideas and Concepts
  • Script Writing
  • Talent search
  • Production
  • Editing
  • Media Negotiation, Buying, and Placement

Take a look at our PORTFOLIO

TV Production

Our staff produces many HVAC spots each year, so we have an eye for it.  We know what comes across on camera and what gets consumer's attention.  The message should be memorable and to the point.  It should be centered around what a homeowner wants from an HVAC contractor:

  • Trust
  • Value
  • Fixed Now

Media Buying and Placement

  1. Researching the correct tv stations
  2. Negotiation process
  3. Spot placement
  4. Media plan presented to you

radio-production

Radio Commercials for HVAC

You must get your message across quickly to the consumer on radio. Frequency is key to radio advertising.  Having worked in the radio industry, we understand what works and what does not.  It's all about getting the consumer's attention quickly and delivering an easy to understand message.

Radio Spots - "From Concept to Creation"

  • Script Writing
  • Original Music for your company
  • Producing

Media Buying and Placement for Radio

  • Researching the right stations for your demographics
  • Negotiation on your behalf
  • Spot placement
  • Schedule presented to you

HVAC-billboard

Billboards for HVAC Companies

Your message should contain as few words as possible on a billboard, or the consumer may miss what you are trying to convey.  Billboards can be a very effective tool for branding that creates top of mind awareness for your business.

Traditional Advertising works for Heating and Air Companies

Effective Media Solutions tries to strike the proper balance between traditional and digital advertising for its clients.  Both play a key role in growing your brand, but traditional is a great way to promote top of mind awareness for your company. This is critical for the heating and air conditioning business, because the majority of consumers are not in the market for your services.  Statistics show, only about 2% of the population is ever in the market at one time for you.  So, traditional advertising such as radio, tv, and billboards are great tools to create top of mind awareness.  When consumers start to search online, they recognize your company from your traditional ads.

Reach out, we would be happy to discuss strategy to grow your HVAC business.